Job Description

Job Overview

The Agent Talent Relations role focuses on identifying, attracting, and onboarding high-quality real estate agents who align with the brokerage’s culture and growth goals across South-Central Pennsylvania. This position builds strong relationships with productive and growth-minded agents, clearly communicates the brokerage’s value proposition, and guides agents through the decision-making process to join the company.

The role also manages a smooth onboarding experience for new agents, serves as a primary point of contact during their transition, and connects them with training, tools, and support resources. Acting as a brand ambassador, the Agent Talent Relations professional stays informed on market trends and competitor activity while tracking and reporting recruiting efforts to leadership.

Key Responsibilities

Agent Identification & Outreach

• Proactively identify productive and growth-oriented real estate agents within South-Central Pennsylvania using MLS data, market research, referrals, and networking
• Build and maintain a targeted pipeline of prospective agents that align with company values and are in good legal & ethical standing within the industry
• Initiate contact through calls, meetings, events, and strategic outreach
• Assist in execution and maintenance of marketing initiatives for prospective agents to reflect current market conditions

Relationship Building & Recruitment

• Meet one-on-one with prospective agents to understand their goals, challenges, and business models
• Clearly articulate the brokerage’s value proposition, culture, tools, support, and growth opportunities
• Position the brokerage as a long-term business partner, not just a place to hang a license
• Influence and guide agents through the decision-making process to join the company

Onboarding & Integration

• Manage the onboarding process for newly recruited agents to ensure a smooth and professional transition
• Coordinate onboarding platform and internal introductions for support functions of brokerage
• Serve as a primary point of contact during the agent’s first weeks with the brokerage to direct them to appropriate resource
• Partner with leadership and support teams to ensure agents are connected to training, coaching, and resources

Market & Brand Representation

• Represent the brokerage at industry events, networking functions, and community activities
• Stay informed on local market trends, competitor offerings, and agent movement
• Provide feedback to leadership on market insights and recruiting opportunities

Tracking & Reporting

• Maintain accurate records of recruiting activities and pipeline progress
• Track key performance indicators related to agent attraction and onboarding
• Regularly report on recruiting efforts, wins, and challenges

Qualifications & Skills

Required

• High school education, or equivalent
• Strong interpersonal, communication, and relationship-building skills
• Confidence in influencing and guiding professional-level conversations
• Self-motivated with strong organizational and follow-up skills
• Comfortable meeting with agents in person and working independently
• Resilient, persistent, and results-driven

Preferred

• Experience in real estate sales, brokerage operations, recruiting, or business development
• Knowledge of the South-Central Pennsylvania real estate market
• Understanding of agent economics, commission structures, and brokerage models
• Experience presenting value propositions and handling objections

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