Job Description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operations, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.

As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Opportunity Overview

POP MART is seeking a TikTok Shop Livestream Operations Lead to oversee the end-to-end planning, execution, and performance of our livestream operations in the Americas. This role is responsible for driving creative direction, coordinating show strategy, optimizing audience engagement, and ensuring seamless operational delivery across all livestream sessions for POP MART Americas.

What You Will Achieve

• Own each livestream end-to-end — taking full responsibility for show performance and partnering with the GM to build the production team from the ground up.
• Schedule livestreams (including prep sessions, rehearsals, and post-show regroups), build rundowns with HQ social e-commerce teams and vendors/agencies, write show scripts, define creative direction during live sessions, direct hosts and camera crews, and manage full end-to-end production.
• Lead the production team to develop product strategies for each show, including product demonstrations, creative brainstorming, and recommendations on set design and decoration.
• Optimize livestream performance by using platform metrics to evaluate audience engagement during and after each session — including product-level performance and overall session effectiveness — and drive improvements for future shows.
• Provide actionable insights on engagement trends, top-performing products, and opportunities for optimization.
• Oversee the entire livestream operations workflow and drive continuous process and performance improvements.

What You Will Need

• Thrives in a fast-paced environment, thinks quickly on their feet, and is highly solution-oriented, with a strong understanding of TikTok Shop and the designer-toy industry.
• 5–10 years of experience as a team leader or people manager.
• Deep expertise in TikTok Shop livestreaming, audience engagement tactics, and the broader social commerce ecosystem.
• Extensive knowledge of the designer toy category and a passion for designer toys and IP-driven storytelling.
• Proven ability to keep audiences engaged while managing multiple conversations and troubleshooting in real time.
• Excellent written communication skills, with experience crafting clear, engaging, and concise content.
• Strong ability to track, analyze, and interpret performance data, and turn insights into meaningful improvements for future livestreams.
• Highly organized, able to manage multiple tasks simultaneously — especially under time-sensitive conditions.
• Proactive, self-motivated, and able to independently identify improvement opportunities without extensive direction.

What We Offer

• Market-competitive compensation including 401(k), 100% company paid health insurance, vision and dental plans, paid time off, paid sick leave, and more.
• Opportunities to learn and lead, with on-the-job training to ensure employees are equipped with up-to-date skills and knowledge.
• Career development pathways, including short-term assignments, new experiences, and growth opportunities.

Location: Glendale, CA (On-site)

New Office Location: Culver City, CA (December 2025)

The job description is not intended to be a comprehensive list of the duties, responsibilities, and requirements of the position. Any duties, responsibilities, and requirements may change without notice.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**All sensitive personal data associated with this application will be used strictly for selection purposes and will be treated confidentially.

***As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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