Job Description

Marketing & Sales Lead Generation Specialist

Marketing & Sales Lead Generation Specialist
Pasadena, TX | On-Site | Full-Time | Exempt

Danner's is looking for a creative, data-savvy Marketing & Sales Lead Generation Specialist to expand our digital presence and deliver a steady pipeline of qualified leads. You'll blend strategy with hands-on execution across content, social, email, and paid campaigns - partnering closely with Sales, Operations, and HR to fuel company growth.

What You'll Do

• Build the plan: Develop integrated marketing strategies that raise brand awareness and drive high-quality leads with measurable outcomes.
• Create standout content: Write and produce on-brand assets for web, email, social, blogs, and promos; surface customer stories and wins.
• Run digital channels: Manage day-to-day social (LinkedIn, Facebook, Instagram, Tik Tok), scheduling and engagement; keep our website current and SEO-aligned.
• Own paid & search: Plan, launch, and optimize campaigns in Google Ads, Facebook, and LinkedIn; apply SEO best practices.
• Generate & nurture leads: Build digital lead gen programs; use marketing automation/CRM (HubSpot) to capture, score, and nurture prospects; align with Sales targets.
• Report what matters: Track and present KPIs (traffic, click-through rate, conversions, ROI) using Google Analytics, HubSpot, and native platform reports; adjust campaigns based on insights.
• Support the business: Coordinate with internal teams for events, trade shows, and employee engagement initiatives; be our internal go-to for digital/social strategy.

What You'll Bring

• 3–5 years of hands-on experience in digital marketing and lead generation with proven outcomes.
• Working knowledge of Customer Relationship Management/marketing automation (HubSpot) and analytics (Google Analytics).
• Demonstrated skill in paid media and campaign optimization.
• Confident writer and editor with an eye for brand consistency.
• Organized, deadline-driven, and comfortable managing multiple projects.
• Collaborative teammate who can partner across functions.
• Bonus points: B2B experience; Canva/Adobe video or design chops; website management and SEO skills; email best-practice know-how, maritime or security industry knowledge.

How Success Will Be Measured

• Qualified leads: Meeting or exceeding monthly/quarterly lead targets.
• Campaign performance: Hitting agreed KPIs (engagement, click-through rate, conversions, ROI).
• Brand growth: Rising followers and engagement across priority channels.
• Operational excellence: On-time delivery, clean reporting, smart recommendations.

Why Join Danner's?

• Own top-of-funnel growth from strategy to measurable results.
• Opportunity to shape the strategy and success of a key business division.
• Culture built on safety, accountability, innovation, and customer service.
• Competitive compensation and benefits package.

About Danner's
Founded in 1939, Danner's Incorporated has built a legacy of excellence in security and transportation. Our Security Surveillance Division delivers cutting-edge monitoring solutions to protect assets, facilities, and communities across the region.

Equal Opportunity Employer
We are an equal opportunity employer and value diversity. All qualified applicants will be considered for
employment regardless of race, religion, national origin, color, sex, sexual orientation, gender identity, veteran status, or disability.

Ready to fuel growth and build a high-performing pipeline? Apply today to join the team at Danner's Incorporated.

PI535d52227fd9-30492-38869454

Job Tags

Full time,

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