Job Description
Marketing Manager with Golf Industry Experience! Competitive Benefits and Compensation, Marketing Manager role w/ Sports Equipment Manufacturer This Jobot Job is hosted by: Ba Tran
Are you a fit? Easy Apply now by clicking the "Apply Now" button
and sending us your resume.
Salary: $90,000 - $130,000 per year
A bit about us: Global Manufacturer and Engineering Company for Sports equipment and accessories.
Why join us?- Competitive Compensation + Bonus + Benefits
- FUN and progressive work environment and culture
- Diverse
- Driven, hard working and dedicated colleagues
- Competitive, challenging and hyper-focused on delivering quality work and products
Job Details The Marketing Manager will be responsible for our Brand's retail, digital and eCommerce marketing strategy and will be responsible in driving growth and generating revenue. You will strategize and implement full-funnel digital media consumer journey plans, while working hand in hand with sales to develop sales and integrated marketing plans that drive the brand forward. The Marketing Manager will continuously implement e-commerce best practices, pilot new strategies and localize activities within the global performance marketing framework.
This role requires an experienced individual who can align and deliver marketing communications through brand storytelling, breakthrough creative and design, compelling copy(writing) and content, and more. This role will be equally focused on the execution of retail signage and collateral requests, print and digital advertising, e-commerce website content, sales newsletters and other sales enablement needs, marketing acquisition campaigns, loyalty and retention programs and more.
This is a vital role within our organization and will be responsible for the quality execution of:
- Ensure the consistency and quality of our brand's voice across platforms and mediums
- Develop effective campaigns for launching new products and services to internal and external audiences
- Implement, modify, maintain, and optimize the use of e-commerce and marketing technologies for demand generation and customer nurturing
- Optimize CRM database development, segmentation, maintenance, and hygiene individually and with vendor partners
- Act as the technical POC to maintain the marketing technology stack, including troubleshooting issues, documenting, and reproducing for 3rd party support vendors.
- Maintaining owned and leased website properties, hosting accounts, domain registrations
- Maintaining analytics tracking across multiple digital platforms, implementing tracking pixels, generating reports and providing critical analysis of findings to continuously improve organic and paid marketing outcomes.
- Manage the workflow of content, including all creative requests, to ensure materials are delivered on time and updated as needed
- Continuously improve marketing activities that integrate retail with digital to achieve omni-distribution goals
- Collaborate with sales leaders to spearhead the creation and distribution of marketing collaterals for distribution partners
- Document and maintain departmental processes in areas of individual responsibility
- Produce and deliver reports of KPI progress to the leadership team
QUALIFICATIONS
- 4- year undergraduate degree in Marketing, Communications, Business Administration, Digital, or related field.
- 5+ years of marketing experience with consumer-facing lifestyle products or services
- Proven track record for setting and achieving brand growth goals and brand development
- Advanced skills in marketing communications design & development, digital marketing, web design/development, e-Commerce, SEO, Public Relations and Social Media.
- Proficiency with MS Office Suite, particularly with Excel & PowerPoint for reporting and presentations
- Demonstrated experience in CRM & marketing automation platforms such as SalesForce, HubSpot, MailChimp, etc.
- Experience in deploying and managing website content using best UX practices on a variety of CMS and e-commerce platforms (Adobe Experience Manager, Shopify, WordPress, Joomla, Drupal, etc.)
- Proficient in a variety of website traffic and SEO analysis tools. Moz, HubSpot & Google Product Suite
- Intermediate skills in the various inputs and outputs of foundational SEO, including keyword research, on-page optimization, link building and everything in between.
- Demonstrated ability to effectively communicate, present, and influence at all levels of an organization
- Experience directing agencies and working with cross-functional teams
- Highly organized, Strong attention to detail, Excellent verbal and written communication skills
- Ability to handle multiple projects and while consistently meeting deadlines
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
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