Job Description

Marketing Specialist

Location: Miami, FL

Department: Marketing

Reports To: Director of Marketing

Employment Type: Full-Time

About the Role

We’re seeking a dynamic and driven Marketing Specialist with at least 3 years of experience on behalf of one of our clients in the Miami area. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about learning and evolving in the marketing space. The ideal candidate is a well-rounded marketing professional with hands-on experience across digital channels, events, and customer engagement strategies.

Key Responsibilities

• Social Media Marketing: Manage and grow brand presence on platforms like LinkedIn, Instagram, and Facebook; create engaging content and track performance.
• Event Marketing: Coordinate and promote webinars, trade shows, and industry events; support logistics and post-event follow-up.
• Email & SMS Marketing: Develop and deploy targeted campaigns using marketing automation tools; optimize for engagement and conversion.
• Content Creation: Collaborate with internal teams to produce compelling content for website, newsletters, landing pages, and social media.
• Product Marketing: Manage product listings across digital platforms, ensuring accuracy and brand consistency; optimize listings for search visibility and conversion; plan and execute promotional campaigns to drive product awareness and sales.
• Analytics & Reporting: Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
• Cross-functional Collaboration: Work closely with other internal teams to align marketing efforts with business goals.

Qualifications

• Minimum 3 years of experience in a marketing role, preferably in a B2B environment
• Strong understanding of digital marketing principles and best practices
• Excellent written and verbal communication skills
• Highly organized with strong project management abilities
• A proactive learner who stays current with marketing trends and technologies
• Ability to work independently and collaboratively in a team setting

Preferred Qualifications

• Experience with CRM systems and marketing automation tools
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
• Knowledge of SEO/SEM strategies
• Experience in lead generation and nurturing campaigns

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