Public Relations Director (B2C) Job at Mod Op, New York, NY

N0NzSSt2V254QWdkbUZMbDVDYm9RWms9
  • Mod Op
  • New York, NY

Job Description

Mod Op, a leading insights-driven marketing agency, is seeking an experienced B2C communications professional to join our dynamic public relations (PR) team. This is an opportunity to work with well-known B2C companies in the CPG and consumer lifestyle spaces.

In this role, you’ll be a key part of the team, leading client communication, driving strategy and working together with a team to secure media coverage on behalf of our clients. You’ll also be an integral part of our new business development strategy, supporting pitches for new B2C PR engagements.

Responsibilities

  • Develop relationships with clients, providing guidance and driving strategic direction

  • Act as a source of knowledge on the general consumer and consumer tech industries, supporting team members and clients

  • Build relationships with media and proactively pitch targeted outlets, including broadcast, print and new media

  • Work collaboratively with team members to develop and implement successful PR campaigns

  • Oversee the development of media materials, including press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders

  • Lead in brainstorming sessions to develop strategic/creative thinking for clients

  • Mentor team members; aid in upskilling with respect to key PR strategies and tactics, including but not limited to, media relations, thought leadership and executive visibility, and awards and speaking programs

  • Oversee 2-3 direct reports, assisting in the development of goals, delivering annual reports and providing regular check-ins

  • Assist in the research and development of new business proposals

Requirements

  • 8+ years of prior work experience in B2C PR, including agency experience

  • Experience working at or on behalf of consumer brands, securing coverage with national, business and trade media

  • Strong understanding of the PR process, the news media landscape, and what ‘makes’ a story

  • B2C PR background with knowledge of corporate PR and crisis management

  • Experience measuring the ROI of communications activities

  • A passion for storytelling and a proven track record of securing earned media coverage

  • Deadline-driven with the ability to manage multiple projects and teams simultaneously

  • Superior people and communication skills, both verbal and written

  • Strong organizational and time management skills

  • Team player who works well under pressure

  • Thrives in an environment of flexibility and change

  • Ability to demonstrate creativity and innovative thinking

  • Ability to build relationships internally and externally, interfacing at all levels

Benefits

  • Health, dental and vision benefits
  • 401k plus matching
  • Life Insurance
  • Generous time off plus December holiday closure
  • Hybrid remote/in-office work schedule
  • Fun company culture with a great balance of work and play
  • Individual offices

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Tags

Work experience placement, Work at office, Local area, Remote work,

Similar Jobs

Taylor Ryan Executive Search Partners

Construction Manager, Commercial Real Estate Job at Taylor Ryan Executive Search Partners

 ...Responsibilities and Duties Manages all aspects of construction work for assigned properties located in Charlotte. Additional assignments may include Greensboro and Raleigh. Assists leasing and asset management team in budgeting projects for new and existing tenants... 

Credence Llc

Senior AI Technical Lead - DoD/Air Force Focus Job at Credence Llc

 ...Senior AI Technical Lead to support our AI and Automation practice, delivering advanced AI/ML solutions for the Department of Defense (DoD) and U.S. Air Force programs. This role is pivotal in designing, developing, and deploying mission-critical AI capabilities that... 

AM Testing & Services, Inc.

Lab Technician-Chemistry Job at AM Testing & Services, Inc.

Chemistry Laboratory Technician We are a small family owned testing lab located in Punta Gorda, FL that provides product testing and certification services. We offer a full spectrum of consumer product testing accredited to ISO 17025 through A2LA and accepted by the...

Qualicare SF Bay Area

Physical Therapist Home Health Job at Qualicare SF Bay Area

 ...time off (PTO) and holidays ~ CEU and license renewal reimbursement ~ Flexible scheduling and caseload autonomy ~ Weekly team check-ins and strong field support ~ H1B visa sponsorship available for qualified candidates. Schedule your interview today!... 

Grimco, Inc.

Local Delivery Driver Job at Grimco, Inc.

Company Description Do you want to work for a company where the people are the purpose? At Grimco, our Local Delivery Drivers aren't just part of a team they're a vital part of our operations, driving the efficiency and precision that exceeds our industry-leading...