Job Description

Are you creative, ambitious, and eager to make a meaningful impact? The Hogan Group is looking for a Marketing & Social Media Manager who’s eager to shape the voice and brand of one of the country's top real estate teams. This isn’t your typical marketing job. We want someone who thinks outside the box, thrives on fresh ideas, and knows how to turn engagement into growth.

In this role, you’ll work directly with the President of the company to take our marketing to the next level. You’ll own our social media presence across Facebook, Instagram, TikTok, and YouTube, building on proven campaigns while constantly experimenting with new strategies that resonate with today’s audience. You’ll also create sleek, on-brand marketing materials for real estate listings that make our properties stand out from the crowd.

If you’re a trend-savvy professional who loves content creation, storytelling, and staying ahead of what’s hot online, this is your chance to grow with a dynamic, forward-thinking company.

What You’ll Bring:

• A passion for social media and digital marketing
• A creative eye for design and storytelling
• Drive, energy, and a growth mindset

Ready to level up your career? Join The Hogan Group and help us redefine real estate marketing. ** Note- this is an in-office position. Not a remote work position. Please either live in the Richmond, VA area or be willing to transfer**

$60,000 - $80,000 yearly

• Be the creative brain behind our TikToks, Reels, Stories, and YouTube drops. If it stops the scroll, it’s your magic.
• Whip up killer flyers, graphics, and listing videos that make our homes look like total show-stoppers.
• Launch fun, buzz-worthy campaigns that get people talking, sharing, and sliding into our DMs.
• Keep an eye on the numbers (views, likes, leads) and tweak things so we’re always leveling up.
• Stay on top of the latest trends, memes, and tools, and bring that fresh energy into our brand every day.
• Pump up our Google presence (reviews, SEO, all that good stuff) so clients —and AI—can’t miss us.
• Team up with our agents and leadership to make sure our brand vibe is consistent, polished, and strong across the board.
• Keep the content calendar tight so posts always feel fresh, timely, and on point.
• Plan and manage company events that create buzz, strengthen our community, and highlight The Hogan Group’s brand.
• Keep the company website fresh and up to date so it always reflects who we are.

• Solid experience running social media accounts (bonus points if you’ve grown a brand or personal page on TikTok, Instagram, or YouTube).
• A creative eye for design and storytelling...Canva, Adobe, or similar tools are your playground.
• Strong writing skills with a knack for captions that people actually read.
• Comfortable with video editing, short-form content, and keeping up with what’s trending.
• Basic knowledge of SEO, Google Business tools, and analytics. You know how to get content seen.
• Highly organized with the ability to juggle multiple projects and still hit deadlines.
• Hungry to learn, grow, and bring fresh energy to a fast-paced, fun environment.

Founded in 2010 by Mike Hogan, The Hogan Group Real Estate has grown into one of the most forward-thinking and dynamic teams in the industry. Our tech-driven approach and data-focused systems have fueled consistent year-over-year growth, empowering agents to build thriving, high-performing businesses.

With our main administrative headquarters located in Richmond’s vibrant Libby Mill area, and sales offices in Charlottesville and Williamsburg, we support agents across Virginia. By handling the heavy lifting of marketing and admin tasks, we give our agents the freedom to focus on what they do best, building relationships and closing deals. Join us and elevate your real estate career.

Compensation details: 60000-80000 Yearly Salary

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