Job Description

MB2 Dental, a trailblazing Dental Partnership Organization (DPO) founded in 2007 and headquartered in Carrollton, TX, is seeking an SEO Content Manager to join our dynamic team! This is a fantastic opportunity for someone eager to work collaboratively in a fast-paced environment while taking ownership of various key responsibilities.

The SEO Content Manager will serve as the bridge between technical SEO execution and creative content strategy. This role requires a strong foundational understanding of SEO best practices, with the ability to manage day-to-day SEO operations, as well as plan, write, and optimize content that drives organic growth. The ideal candidate is both analytical and creative — able to read data and turn it into actionable strategies while also developing compelling content that resonates with users, search engines, and answer engines alike.

MB2 is excited to offer team members a competitive compensation package that includes medical/dental/vision/life insurance, long and short-term disability, generous PTO, paid holidays, traditional and Roth 401(k) options, and much more!

Key Responsibilities:

• SEO Strategy & Execution:
  • Develop and implement SEO strategies to increase organic visibility across the MB2 Dental brand website and the Carabelli Club website.
  • Conduct ongoing keyword research to identify content gaps, new opportunities, and areas for optimization.
  • Perform technical SEO audits and collaborate with developers to address issues related to crawlability, indexation, and site performance.
  • Optimize on-page elements, including metadata, internal linking, schema markup, and site architecture.
• Content Planning & Creation:
  • Plan, write, and optimize SEO-driven content for blogs, service pages, and other website assets.
  • Create and structure content for Answer Engine Optimization (AEO) to improve visibility in featured snippets, voice search, and AI-driven search results.
  • Collaborate with the brand and content teams to align SEO goals with broader marketing initiatives.
  • Ensure all content adheres to SEO best practices and aligns with the brand’s voice and tone.
• Analytics & Reporting:
  • Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and Ahrefs.
  • Create and deliver regular reports on traffic, rankings, and content performance with actionable insights.
  • Track and manage local SEO efforts, including Google Business Profiles and local citations.
• Industry Awareness & Continuous Improvement:
  • Stay updated on SEO trends, algorithm updates, and emerging best practices (including AEO/GEO).
  • Provide recommendations to improve organic visibility, user engagement, and conversions.

Qualifications:

• 3-5 years of SEO experience with exposure to both technical SEO and content marketing.
• Solid understanding of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Demonstrated experience in creating and optimizing content for SEO and AEO (featured snippets, voice search, AI search results).
• Foundational knowledge of technical SEO concepts (site speed, schema, indexation, crawlability).
• Strong writing and editing skills with the ability to adapt content for both user experience and SEO.
• Analytical mindset with the ability to translate data into strategy and measurable outcomes.
• Experience in healthcare, dental, or multi-location industries is a plus, but not required.
• Strong organizational and project management skills with attention to detail.

MB2 Dental Solutions, LLC is an equal opportunity employer.

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