Job Description
Company: Gameday Couture (GC + SOHO Brands)
Division: ShopTheSoho (Ecommerce Division)
Reports To: Creative Director / Head of Photography
Location: Dallas, TX (4 days in office, 1 day WFH)
Overview This is not a traditional “artsy” design role. This is ecommerce production design at scale.
As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on speed, efficiency, and consistency , not just creativity.
You’ll use AI-driven design tools (Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to streamline workflows and scale output .
This is a role for someone who:
- Loves designing at volume (batch resizing, repurposing, and systematizing).
- Thrives in fast-paced ecommerce environments with constant new campaigns.
- Stays curious and is always testing new tools, trends, and workflows to sharpen their process.
- Cares deeply about brand consistency while also optimizing assets for engagement and conversion.
Core Responsibilities Ad Creative Development - Design ad-ready graphics for Meta, TikTok, Pinterest, and emerging channels.
- Repurpose creative into multiple variations, sizes, and testing formats (A/B ads, placements, vertical/horizontal ratios).
- Automate resizing, background swaps, and mockup production wherever possible.
- Use AI and creative trend monitoring to generate new ad concepts quickly .
- Benchmark against competitors using the Facebook Ad Library and similar resources.
Email & On-Site Design - Build branded email graphics directly in Klaviyo (training provided).
- Create modular templates that speed up campaign deployment.
- Design desktop and mobile homepage hero banners, promotional graphics, and seasonal campaign elements .
- Ensure every asset is formatted properly for speed, clarity, and brand consistency.
- Collaborate with email/SMS marketing roles on A/B testing of creative to optimize CTR and conversions.
Product Image Production - Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments).
- Run Photoshop batch processes, plugins, and scripts to scale repetitive tasks.
- Create PSD templates and master files for ongoing product image drops.
- Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload.
- Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval.
Marketing Image Creation - Build multi-team graphics, lifestyle collages, and marketing visuals for campaigns.
- Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images.
- Use automation/AI tools to generate production-ready mockups for large product drops.
- Optimize assets for channel-specific performance (email vs. web vs. paid ad).
Systemized Design & Collateral - Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines.
- Develop an asset production workflow that balances speed with quality.
- Support occasional packaging design (mailer bags, inserts, box graphics) to extend the brand experience.
- Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.
What Success Looks Like - High Output at Scale: Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow.
- Zero Bottlenecks: Design processes are automated, systemized, and repeatable.
- Brand Consistency: Every single asset looks and feels like Gameday Couture + SOHO.
- Performance-Driven Design: Assets are not just visually strong but tested, optimized, and tied to KPIs.
- Continuous Improvement: New AI tools, shortcuts, or processes are introduced and adopted by the team.
Tools You’ll Use Daily - Adobe Creative Suite: Photoshop, Illustrator, InDesign
- Canva & Figma: for speed, templates, and collaborative production
- Video: Premiere Pro, CapCut (short-form ad editing)
- AI & Automation: Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins
- Workflow & File Management: Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox
Skills & Competencies We Value - Design Fundamentals: Strong eye for layout, typography, and visual hierarchy.
- Production Speed: Ability to take one design and scale it into 20+ formats quickly and accurately.
- Photo Editing: Retouching, recoloring, and preparing product images for ecommerce.
- AI Fluency: Comfortable testing and integrating new AI/automation tools into the design process.
- System Building: Experience creating templates, style guides, and asset libraries.
- Attention to Detail: Pixel-perfect execution across channels.
- Time Management: Juggling multiple campaigns and deadlines without sacrificing quality.
- Collaboration: Clear communication with marketing, email, and creative teams.
- Growth Mindset: Curiosity to learn new techniques, tools, and processes.
KPIs & Measurement - Asset Throughput: % of assets delivered on time vs. requested.
- Brand Consistency: Internal score across channels.
- Ad/Email Performance: Engagement (CTR, conversions) tied to design quality.
- Workflow Efficiency: Documented improvements in speed, automation, and reduced manual edits.
Job Tags
Seasonal work, Work at office, Work from home,