Job Description

Job Summary

The Senior Healthcare Marketing Manager will position the TopLine MD Alliance services for physician/member adoption and integration within practices. This role will lead the company’s “professional marketing” initiatives and act as the principal liaison with physicians and practice managers when launching and integrating services. The position will collaborate with internal brand resources and external vendors to continue adding value through practice solutions. The Senior Healthcare Marketing Manager will also support business development and recruitment efforts with the Business Development team.

Essential Job Functions

*NOTE: The list of tasks is illustrative only and is not a comprehensive list of all functions and tasks performed by this position.

• Clearly position services for physician/member acceptance and adoption
• Oversee new office implementation of TopLine MD Alliance criteria in collaboration with brand and digital teams
• Act as liaison between practice, vendors, and internal resources to manage implementation of services
• Oversee and improve the onboarding process for current services and integrations
• Conduct account management meetings to effectively implement initiatives that improve in-practice patient touch points, enhance the office workflow, and elevate the TopLine MD brand experience at member offices
• Work collaboratively with brand to develop a message plan to support the patient journey through technology stack and email automations
• Work collaboratively with brand team to implement a solution and guidelines for email communications for member practices
• Prepare reports and conduct analysis of membership status & service adoption
• Plan ongoing event and webinar series to continuously communicate brand value to TopLine members and staff by educating them on the program and offer demonstrations on new products and services
• Work closely with practices and our digital and social media partner to ensure digital strategy is executed, success metrics are achieved, and patient engagement is constant in all social campaigns
• Support business development efforts such as event management, professional tradeshows, and automated messaging to reduce sales cycle time
• Maintain budgets for various marketing programs
• Mentor team members.

Other Essential Tasks/Responsibilities/Abilities

• Must be consistent with Femwell’s core values.
• Must demonstrate commitment to high professional ethical standards and a diverse workplace.
• Must have the ability to maintain reasonably regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards and organization attendance policies and procedures.
• Must maintain compliance with all personnel policies and procedures.
• Demonstrated project management experience
• Detail-oriented, extremely well organized, able to juggle many tasks under pressure
• Able to prioritize tasks quickly and solve problems
• Comfortable in team environment

Education, Experience, Skills, and Requirements

• Undergraduate degree in marketing or product management
• At least 5 years of healthcare work experience or product or channel marketing experience
• Experience leading team members and coaching them toward success. Strong analytical skills and dexterity with MS Excel to include sorting, filtering, pivot tables
• Superb presence and exceptional written/email communication and public speaking skills
• Able to prioritize tasks quickly and solve problems
• Knowledge of Microsoft Word, Excel, PowerPoint, Constant Contact

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